Note Printing Australia
Video celebrates culture and spirit of workforce
—
Campaign concept development
Scriptwriting
Creative
Video and radio production
—
Note Printing Australia (NPA) has long been an active and important player in the global banknote industry. NPA engaged Hard Edge to produce a brand video that would increase brand presence and understanding of its unique positioning among customers as well as boost staff morale and engagement.
The video brought to life the experience that its customers can expect when working with NPA, characterised by its ‘Spirit of High Security’ tagline. This customer experience includes the attention to detail and the commitment of its people and the passion they have for their work, which forms the foundation of the organisation’s strong reputation. This is why NPA staff were ‘heroed’ in the video, which reinforces NPA’s reputation for producing high quality security documents.
The video has been endorsed by key stakeholders, appreciated by customers, and has strengthened NPA’s culture.
