Australian Trucking Association (ATA)
Road safety from every angle
—
Research
Concept development
Branding
UX
Content development
Video and VR production
Interactive digital interface development
Data capture
Website development
—
The Australian Trucking Association (ATA) partnered with Hard Edge to connect young inexperienced drivers with the road safety messages of the Volvo ATA Safety Truck.
The ATA tasked Hard Edge with revamping the travelling road safety exhibition, including distinctive new branding and an interactive and engaging experience inside the truck, incorporating virtual reality, videos and interactive messaging. The redesign project also included the new SafeT360 website, making the ‘on-location’ Safety Truck experience available online and allowing participants to share their experience.
The Volvo ATA Safety Truck redesign and SafeT360 website project was unveiled by the Australian Deputy Prime Minister. It is estimated the new Safety Truck will travel 100,000km and engage 55,000 young Australians with road safety messages in its first 12 months. As well as the project-specific website, its reach will be amplified via a wider communications campaign, including social media and television commercials.
